Clients We Have Served

Background. When Porte started working for Marvin Gold Management, we took on a client that was already the largest manager of residential real estate in Brooklyn — some 12,000+ apartments. We were chosen to update and refresh its image. It was not sufficient to be known as big; we believed they also needed to be known as the best.

Actions. Porte created a series of print ads for publications most relevant to Gold's business. A PR effort not only provided a reminder of their presence, but also provided a distinctive image for a company that had made only token efforts to stay in the public eye until then.

Advertising.Porte created advertising that was very distinctive for the category and placed it in trade publications in which the advertising stood out in a sea of sameness.

[image 1]  [image 2]  [image 3]  

Public Relations/PromotionPorte created a unique industry "contest," linked to the Gold advertising message.

[image 1]  [image 2]

Results. The communications successfully communicated that Marvin Gold Management was not only the biggest, but also the best, thereby strengthening the company's profile.