Clients We Have Served

Background. Legion Paper sells fine art and other specialized papers. The large format fine art paper is used in printing of art prints and lithographs. It can retail for anywhere from $5 - $20 per sheet.

Actions. Porte created advertising and a direct mail piece to persuade art publishers to invest in these expensive papers.

Advertising.A trade ad used the Sphinx as an icon both for longevity and the damage that can be caused by the environment.

[image 1]

Mailing Piece.A mailer employed small agency ingenuity to communicate the same message in a most distinctive manner. We mailed out a package of Tums to paper buyers. Calcium carbonate, the ingredient that helps buffer the acids in one's stomach, is the same ingredient that buffers environmental acids that can otherwise diminish the life of a print.

[image 1]  [image 2]

Results. While the ad was well received, the mailer generated the highest response rate of any mailing Legion had conducted. The Tums mailing was also used at a follow up trade show.