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Available now
All You Need Is A Good Idea!
by Jay H. Heyman
Hardcover, John Wiley & Sons
Order now on Amazon.com or BN.com
All You Need Is A Good Idea! is designed to help businesses learn to create the ideas they need to stand out in the marketplace, build market share, get publicity, appear larger than they really are and make their competition nervous…while actually having fun.
All You Need Is A Good Idea! takes the mystery out of using marketing creativity to build a business. Rather than concentrating on the mechanics and formats of the communications, the focus is on developing the creative content. Readers will clearly observe the path from generating the first fuzzy notion to the final good idea.
Visit the All You Need Is a Good Idea! blog.
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Bistro Desaret, a new French bistro in Manhattan, has selected Porte Advertising to create its introductory marketing communications. Nicki Jakupi, the owner, is also proprietor of Bistro Le Steak, a popular neighborhood restaurant at Third Avenue and 75th Street.
Porte Advertising creates the "Martin Short Stack" for the Stage Deli to honor Broadway star Martin Short. This represents the first breakfast menu item at the Stage Deli honoring a celebrity.
Porte Advertising creates the "Bloomberger" for the Stage Deli to honor the reelection of New York City Mayor Michael Bloomberg.
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