Clients We Have Served

Background. Perry Ellis developed a line of golfwear to be sold exclusively in "green-grass shops" — private country clubs and resorts — so golf pros would not have to compete with department store markdowns.

Actions. Porte was hired to create awareness within the green-grass community. We provided a big agency overview, but acted with small agency ingenuity and speed as this line was rolling out with that winter's golf trade shows.

Advertising.A quick understanding of the marketplace — and a keen understanding of clever — enabled us to create trade advertising that stood out from the competition and appealed to golf clothing buyers.

[image 1]

Direct Mail.Porte converted the advertising into a mailing piece that was sent to every relevant golf course in the country.

[image 1]

Public Relations.Porte generated news articles in golf trade publications, including a 2-page spread interview in the most widely read golf apparel trade publication.

[image 1]

Results. The combination of trade advertising, direct mail and PR helped generate initial distribution of the Perry Ellis golf line.